Rock Products

MAY 2019

Rock Products is the aggregates industry's leading source for market analysis and technology solutions, delivering critical content focusing on aggregates-processing equipment; operational efficiencies; management best practices; comprehensive market

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ROCK products • May 2019 • 11 IN THE KNOW www.rockproducts.com complete success, as statements about it showed. Masa Managing Director Frank W. Reschke described it as "the most successful bauma of all times." Martin Herrenknecht agreed: "Every bauma is something special. But 2019 topped everything for Herrenknecht." Domenic G. Ruccolo, CEO of the Wirt- gen Group, rated bauma 2019 as "the most successful in the history of the Wirtgen Group." Many exhibitors of bauma's partner country, Canada, were enthused as well. Melinda Zimmerman Smith of Serious Labs said bauma created "excit- ing opportunities that we didn't even know existed." What's more, bauma was "simply a whole lot of fun," she said. Once again, bauma proved itself to be an excellent business platform, many exhibitors noted. Andreas Böhm, a member of the board of directors of Liebherr-International AG, said: "We took orders from all parts of the world and made a whole lot of new contacts." PERI is also "taking many excellent orders home with it," said Alexan- der Schwörer, managing director for marketing and sales. Zeppelin Bau- maschinen also "closed a lot of business deals," said Fred Cordes, chairman of the management board. Joachim Schmid, managing director of the Construction Machinery and Build- ing Material Association of the German Engineering Federation, said he learned one thing in his conversations with exhibitors: "Many trade fair exhibitors had a specific interest in buying when they dropped by company booths, something that fuels hopes for continu- ing economic stability." bauma 2019 was impressive not just because of the internationality of the visitors who journeyed from all parts of the world to Munich. "The quality and quantity of decision makers from our target groups were exceptional," Martin Herrenknecht said. Gernot Hein, director of communications and public affairs at ZF Friedrichshafen, said: "The number and quality of pro- fessional conversations were very high." And Riccardo Magni, the president of Magni Telescopic Handlers, had an explanation for the trade fair's tremen- dous performance: "The experienced and professional visitors and the care- ful organization were the foundation of bauma's success." The clear focal point of this year's bauma was sustainable and digital solutions. All exhibitors agreed that digitalization is a "megatrend" in the construction machinery industry, said Andreas Klauser, the CEO of PALFINGER AG. Sensors and communication inter- faces that collect and analyze data have become standard equipment. Overall, machines and vehicles are becoming cleaner, quieter and more efficient. Many now have electric and hybrid drive systems. "Customers' inter- est in electric drive systems has never been so high as it was this year," said Dr. Frank Hiller, chairman of the board of management at DEUTZ AG. "It was a dominant issue at bauma 2019." Some of the most interesting innovations were honored with the bauma Innova- tion Award on the evening before the trade fair opened. bauma's visitors added a strong new accent to Munich during the seven-day trade fair. There were people from all parts of the world everywhere you looked – this was the defining feature of the fairgrounds in Riem, both in the halls and on the outdoor exhibition area. Visitors massed at the trade fair's hot spots, the impressive vehicle and machine displays set up by major exhibitors. In addition to its industrial focus, bauma was also a huge world of experience and adventure with a selfie tower and Ferris wheel. Jorge Cuar- tero, managing director of the Spanish manufacturer association Anmopyc, summed things up this way: for a full week, bauma was "the place to be."

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