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12 • ROCK products • May 2015 www.rockproducts.com CHARLES LUCK IV INTERVIEW At its convention in Baltimore earlier this year, the National Stone, Sand and Gravel Association (NSSGA) elected Charles Luck IV of Luck Stone as its chairman for the year. He spoke to Rock Products about where the association is headed, and how the industry can boldly move forward. – Ed. As you begin your term at the helm of NSSGA, what is the number-one thing you would like to accomplish? Make a difference. That's precisely what I encouraged NSS- GA members to do in accepting my new role as their chair- man. I don't believe we are just about selling more stone. It's about making our country a better and safer place, build- ing a future for our children and improving transportation infrastructure to enrich the quality of life for all Americans. Simply put, I want to make an impact on the association, the industry and our country. What are your plans to build on the work of your pre- decessor? The Rocks Build America strategic plan has five basic objec- tives and I have a vision for each over the next 12 months. 1) Legislative Advocacy. To grow our influence in Washing- ton, we seek to become an irreplaceable partner with elected leaders and their most trusted source. Legisla- tors will seek our opinion because of our high quality and informed perspective that they will use to build policy. 2) Regulatory Advocacy. NSSGA and its members will be- come deep resources and closest allies with regulatory agencies. We'll become a model organization for ad- dressing health, safety and environmental issues, and a resource of innovation and improvement. 3) Communications. We will continue to build on the com- munications changes we have made during the past nine months and become even more highly connected to our members and all industry stakeholders. We will contin- ue to leverage digital platforms with current, real time communication and seek to advance our goals through the media. 4) Non-dues Revenues. We will seek to grow revenues to advance NSSGA's mission through our meetings, educa- tional products, sponsorship opportunities and registra- tion fees. We'll offer amazing value to sponsor compa- nies in exchange for maximum awareness and exposure. And the value of our educational offerings and knowl- edge transfer will be unlike anything else. Ultimately, this will deepen our ties with our M&S; members. 5) Membership Retention and Recruitment. NSSGA will provide such unparalleled value to members in giving them an opportunity to build a better America that non-members will realize that there is no way they can't be a part of this association. How will you continue to implement NSSGA's strategic plan? In order to fully implement our strategic plan, we need to design a board structure to include representation from ev- ery state made up of highly qualified and highly committed An Interview With Charles Luck IV The New Chairman Of NSSGA Talks To Rock Products About His Goals, Industry Engagement and the Importance of Young Leaders. By Mark S. Kuhar