www.rockproducts.com ROCK products • May 2015 • 17
Challenges
But with success comes challenges.
Several years ago, budget cuts to Penn-
sylvania's Department of Transporta-
tion resulted in a 30 percent decrease
in the company revenue.
Dan Hawbaker took it in stride, nim-
bly navigating the tidal changes with
a push to find new customers, partic-
ularly in the energy field. The timing
was right, and his instincts were spot-
on. Natural gas was the place to be, and
there was a mad rush for companies to
tap into the lucrative Marcellus Shale,
which stretches 104,000 square miles
across the Appalachian Basin into
Pennsylvania, West Virginia, southeast
Ohio and upstate New York.
That meant new roads, new site exca-
vation and a new revenue source for
GOH, which was struggling to maintain
its margins, retain its workforce and
stay afloat. The bottom line, always a
concern, was even more critical, and
Hawbaker scrutinized every element
of his business.
"You really have to look at how you can
control the overhead of your operation
and reduce it to a minimal amount but
still keep yourself alive with the oppor-
tunities you have in front of you," Haw-
baker said. "You do whatever you can
to maintain liquidity that will satisfy
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