Rock Products

JUL 2015

Rock Products is the aggregates industry's leading source for market analysis and technology solutions, delivering critical content focusing on aggregates-processing equipment; operational efficiencies; management best practices; comprehensive market

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28 • ROCK products • July 2015 www.rockproducts.com ready other papers covering parts of the field before us, but we propose to cover the whole field; not in a lifeless manner, but we will cooperate with will, both editorially and person- ally, in any and all movements to better the conditions in any branch of the trade." Rock Products took to the task and in every issue devoted pages to each division of the construction materials division of the construction materials industry, including any infor- mation it could find on new projects, inventions and per- sonnel changes; in the earliest issues it seems not a speck of information was left unnoticed. The magazine employed full-time traveling correspondents, whose reports brought to life far-away operations. One reporter wrote, "I arrived in Joliet simultaneously with a storm and cloudburst, which all but washed the town off the map, and suspended business for a couple of days." Defebaugh played a key role in developing "the association idea," which he said was needed to "engender a brotherly spirit" in the industry. He worked with industry leaders to organize meetings and planning sessions, and, in the follow- ing years, associations formed all around the country. In 1902, the American Road Builders' Association was formed, and the Association of Portland Cement Manufacturers was formed in 1903. Rock Products in 1903 went on to become the official organ of both the National Lime Manufacturers Association and the Inter-State Builders Supply Association. The charter of the National Quarry Owners Association, formed in May 1903, is an excellent example of "the asso- ciation idea" brought to life: "The object of this association shall be to promote social intercourse, discussions of all subjects of general interest to the trade, to organize and fos- ter local associations, to improve and promote better meth- ods in quarrying and sale of stone, to take action to compete with other trades, to adopt ways and means to increase the sales of its members, to favor and cooperate for a fair clas- sification and equitable rates and take action on all special questions for the advancement of the interests of the trade." What seems obvious today was a brand new concept in the very early 1900s. Producers wanting to advertise their products could also turn to Rock Products for advice: According to the editor, producers must "establish a reputation for three things and you are in good shape to make money out of your business. These three things are promptness, quality of goods, and having a variety of goods on hand." Producers also were urged to print mail-order catalogs, which were rapidly gain- ing in popularity all over the country. Safety was addressed as an issue by the rock products in- dustry for the first time in 1905, when Clara Barton formed the First Aid Association. Rock Products commented on her efforts and urged its quarry, mill and factory workers to at- tend Barton's classes in First Aid, later going so far as to help First Aid retreats. Operations The rock products industry was still too young for entre- preneurs to have a solid grasp of the cost of starting up an operation. Thus, the story of O.H. Duerr was an important warning to fellow readers: in 1903 Duerr attributed trouble at his upstart operation to the fact that, "there are no reli- able data available on production of crushed stone." He had set out with a 750-tpd plant estimated to cost $15,000, and after going $10,000 over budget, was only able to run the plan for 6 ½ hours a day because of frequent breakdowns; maintenance in the first year cost $8,000. In the off-season, Duerr spent $7,000 reconstructing the plant, bringing he project's total cost in the first year to $32,000. But even with so much uncertainty of investment, more op- erations were started around the country. The entrance of Thomas A. Edison into the cement industry in 1902 brought

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