Rock Products

FEB 2018

Rock Products is the aggregates industry's leading source for market analysis and technology solutions, delivering critical content focusing on aggregates-processing equipment; operational efficiencies; management best practices; comprehensive market

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48 • ROCK products • February 2018 EQUIPMENT & TECHNOLOGY CRUSHING & BREAKING The new Hazemag HSI series has been designed for economic secondary crushing and, depending on its configurations, processing of either soft and medium-hard or hard rocks. It is a modular system with the objective of fulfilling every scope of work in secondary crushing circuit. The machine's fittings as well as its control may be modularly adapted to the individual requirements and wishes of its operators – even up to a fully automatic mode. Depending on the properties of the feed material, the crush- ing ratio and the desired requirements on the product grain size, feed sizes of up to 450 mm and throughput rates of 700 tph max are possible. Due to the hydraulic suspension of the impact aprons, not only a simple and fast adjustment of the opening widths is guaranteed, but also an overload protection. As soon as the crushing forces in the crushing chamber exceed a predefined limit value, the impact aprons retract and thus protect the built-in parts, such as rotor, blow bars and impact aprons, from potential damages. After the retracting procedure, the impact aprons move back in a controlled manner into their original position, so that the crushing operation can be continued without interruption. In addition, the hydraulic suspension offers the com- fortable possibility of a simple readjustment and a quick on-the-spot-adaptation to the individual procedural condi- tions on the machine or from the switchboard. The HSI series may optionally be fitted with a grinding path. The grinding path restricts the amount of oversize and sup- ports the generation of a cubical and stress-free product. Hazemag, ALLU Group is an innovator and pioneer of the screener crusher bucket concept. A major rebrand of ALLU has helped deliver impressive results for the Fin- land-based company. The development of the ALLU Transformer brand and strategy was undertaken by U.K.-based industrial marketing agency Armstrong in order to accurately portray the true attributes of the ALLU equipment. "Our core skill is technical translation of what our customers' technology actu- ally does. We then use this as a platform to develop a strategy, which forms the basis of communication to a global audi- ence, thereby delivering a single strong brand identity," commented Armstrong Director Daniel Owen. "ALLU and its customers knew what the equipment was capable of, but the essential mes- sage was not getting across. From our research, we identified that the ALLU equipment literally transformed mate- rial into something that is valuable," added Owen. The new ALLU Transformer brand was at last year's ConExpo-Con/Agg show in Las Vegas. "It's obviously too early to tell how successful the Transformer brand will be, but the first signs are way above our expectations, with Las Vegas being the perfect stage for the launch. We are now working on the ALLU brand architecture and associated technology brands, which will strengthen the entire portfolio and reinforce ALLU's market position," said Owen. "The reception from customers and the industry as a whole at the Transformer launch was unprecedented. ALLU is now informing us that they are experiencing real growth with the values and clarity of the Transformer playing a key part." ALLU, ALLU Transformer Brand Drives Market Push Hazemag HSI Impactor Designed for Economic Secondary Crushing

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